Helping B2B teams since 2013
Most consultants leave slides. We leave systems.
We help early-stage B2B teams grow revenue, improve retention and tighten operations. We find where things are leaking, install systems built on Claude that fix them, and hand them to your team.
- Since
- 2013
- B2B clients
- 13
- Clients acquired
- 5
- Series B raises
- 3
Clients include
15Five$31M Series B
LeadIQ$30M Series B
Feathr$22M Series B
Count
Packsmith
BrightFunnelAcquired by Terminus
PathgatherAcquired by Degreed
HazelAcquired by Rise
Also True Anthem, Friendbuy, Windsor Circle (acquired by WhatCounts), Hickory Training (acquired by Moat) and HelloSponsor.
Most teams use Claude as a chat window. We wire it into how the company runs.
Works with what you have
Claude connects to your CRM, calendar, meetings and data, so your team doesn't learn another app.
Value in weeks, not quarters
We start with the one loop that matters most and get it running before moving to the next.
Less to buy
Most of the stack is Claude plus open-source tools, not another round of annual SaaS contracts.
Yours when we leave
Your team owns and runs every system. Nothing depends on us staying.
What we actually do
Every engagement is different. Some founders need help closing their first enterprise deals. Others need to replace gut decisions with data. All need a sounding board.
Revenue & Growth
- Defining who your best customers are and why they buy
- Moving upmarket from SMB to mid-market and enterprise
- Building the sales process and commercial instincts to close bigger deals
Uses Anatomy and Quorum
Customer Success
- Setting up customer success so you expand revenue, not just retain it
- Automating outreach, follow-up and customer engagement at scale
- Using call recordings, firmographics and product usage to answer the questions you've been guessing at
Uses Clipwise, Quorum and 1on1
AI & Operations
- Getting your team working with Claude every day, not just in a chat window
- Replacing dashboards with AI-powered decision tools
- Automating board reporting, financial modeling and revenue presentation
Uses Claude, Built In and Datameter
Team & Hiring
- Hiring the go-to-market team you need to grow
- Onboarding executives and managers so they ramp fast
- Building the culture and structure to scale without you
Uses Claude, Built In
If you're an early-stage B2B founder trying to figure out why growth feels harder than it should, that's usually where we start.
The loops we build
Each product closes one loop in how a company learns and follows through. They share one foundation, so they work together.
-
See
Anatomy
Maps the customer journey, so you know where the loops belong.
Early -
Capture
Clipwise
Team-owned meeting intelligence. Captured locally, surfaced through Claude.
In useGitHub → -
Understand
Quorum
Stakeholder maps for company-to-company engagement, reconciled against your CRM.
In pilotGitHub → -
Follow through
1on1
Tracks what people said they'd do, so nothing gets dropped.
Early
Trust layer
Datameter
Open-source governance for AI-generated warehouse queries, so the numbers hold.
Foundation
Claude, Built In
Gives your team a real tracker, version history and database with Claude, not just a chat window.
How we work
-
01 Adopt
Your team works with Claude every day. We set up a shared tracker, versioned files and a database, then run the first real projects with you.
-
02 Install
We put a loop into production on your data, in whichever area needs it most, built alongside your team, not in a slide deck.
-
03 Operate
We run it with you month to month, tune it in real work, and hand it off once your team owns it.
Month-to-month, no lock-in. If we're not adding value, you stop. Most engagements run for years because the work keeps evolving: early on it's strategy and systems, later it's hiring go-to-market teams and executives.
Founded by Jon Dwyer in 2013
Jon started as a bond trader at JP Morgan, then built and ran a SaaS company for twelve years. Since 2013 he has helped early-stage B2B teams sell to and succeed with mid-market and enterprise customers. Before 2013: Sailthru and FatTail, both acquired.
Jon on LinkedIn →Why “Looprite”? Good operations run on loops: capture what happened, understand it, follow through, learn, repeat. AI makes those loops faster, but only if someone installs them properly. The “rite” is the passage from AI experiments to a company that runs on closed loops. Looprite gets you through it.